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American National Red Cross

Washington, DC · EIN 530196605 · FY2023 is the latest filing on record · pre-cached

Total revenue (latest FY)
$3.2B
Reserve months
12.2 months
Net assets ÷ monthly expenses
Invested in staff
43%
Share of spending on compensation
Fundraising cost
<1¢ / $1
Professional fundraising fees per dollar contributed
✨ Gemini narrative

The American National Red Cross: A financial powerhouse defying outdated charity metrics.

With a robust 8% operating margin in 2023 and a 1% average over 13 years, the American National Red Cross demonstrates strong financial health. They maintain a solid operating reserve of 12.2 months, placing them in the 92nd percentile among their peers.

Myth

Effective charities spend very little on their people.

Reality

The American National Red Cross allocates 43% of its spending to compensation, a figure in the 76th percentile among peers, showing investment in its workforce while maintaining strong financial performance.

Myth

Charities should rely almost entirely on donations to prove their worth.

Reality

Only 29% of the American National Red Cross's revenue comes from donations, with a substantial 67% from earned revenue, indicating diverse and sustainable funding streams beyond direct contributions.

Multi-year trend

Operating reserve months

Net assets ÷ monthly expenses — how long the org could run on savings alone.

Operating margin

(Revenue − expenses) ÷ revenue, per fiscal year.

How it compares to peers

Percentile rank among 73 Human Services organizations. Higher is framed as better on every bar here — including reserves and staff investment, which conventional overhead-ratio scoring would penalize.

Dashed line = peer median (50th percentile)

Ask about American National Red Cross

Answers are grounded only in this org's filed financial data above -- it won't guess at their programs, leadership, or anything not shown on this page.

Source: latest Form 990 PDF via ProPublica Nonprofit Explorer.