← Back to search

American National Red Cross

Washington, DC · EIN 530196605 · FY2023 is the latest filing on record · pre-cached

Total revenue (latest FY)
$3.2B
Reserve months
12.2 months
Net assets ÷ monthly expenses
Invested in staff
43%
Share of spending on compensation
Fundraising cost
<1¢ / $1
Professional fundraising fees per dollar contributed
✨ Gemini narrative

The American National Red Cross proves that investing in people isn't a flaw, it's a foundation.

In its latest fiscal year, the American National Red Cross reported $3.2B in revenue and $3.0B in expenses, resulting in an 8% operating margin. This is notably higher than its 13-year average operating margin of 1%. The organization maintains a healthy operating reserve of 12.2 months, which is a 4.5 month increase since its earliest record.

Myth

A good charity spends very little on staff.

Reality

The American National Red Cross allocates 43% of its spending to compensation, placing it in the 76th percentile among its peers. This suggests a significant investment in its human capital, which is crucial for delivering its services effectively.

Myth

Charities should rely almost entirely on donations.

Reality

Only 29% of the American National Red Cross's revenue comes from donations. A substantial 67% is generated through earned revenue, demonstrating a diversified and sustainable funding model beyond direct contributions.

Myth

High fundraising costs mean a charity is inefficient.

Reality

The American National Red Cross spends less than 1 cent in professional fundraising fees for every dollar contributed, indicating highly efficient fundraising operations.

Multi-year trend

Operating reserve months

Net assets ÷ monthly expenses — how long the org could run on savings alone.

Operating margin

(Revenue − expenses) ÷ revenue, per fiscal year.

How it compares to peers

Percentile rank among 73 Human Services organizations. Higher is framed as better on every bar here — including reserves and staff investment, which conventional overhead-ratio scoring would penalize.

Dashed line = peer median (50th percentile)

Ask about American National Red Cross

Answers are grounded only in this org's filed financial data above -- it won't guess at their programs, leadership, or anything not shown on this page.

Source: latest Form 990 PDF via ProPublica Nonprofit Explorer.